Sunday, December 28, 2014

Reimagining Business

According to business professor Raj Sisodia, business is:

  • Good because it creates value.
  • Ethical because it is based on voluntary exchange.
  • Noble because it can elevate existence beyond a subsistence level to achieve full potential.
  • Heroic because it lifts people out of poverty.
But in order to remain such, business must evolve. Sisodia suggests a new model of "conscious capitalism" based on the following four tenets:[1]
  • Higher Purpose
  • Stakeholder Integration
  • Conscious Leadership
  • Conscious Culture

I plan on working some of this into my upcoming paper for the Faith & Knowledge Conference.


1. See John Mackey, Raj Sisodia, Conscious Capitalism: Liberating the Heroic Spirit of Business (Boston: Harvard Business Review Press, 2013).

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